Midoti 是一個跨媒介的香港設計品牌，由創辦人 SHARON CHEUNG 於2014年年頭成立。
SHARON 希望將以往十年從事品牌及廣告業獲得的寶貴經驗及動力注入自家成立的新品牌， Midoti 產品揉合簡約設計和視覺美學，以當代手工首飾作媒介， 呈現從香港這大都會及大自然中領受到的小確幸及細心觀察得來的小點子。
Midoti在提供獨特手作時尚配飾給客人的同時，亦不忘要肩負起社會責任 Sharon 主理的Midoti在設計營商之餘亦不忘要肩負起社會責任，選材以環保物料為大前題，部分生產工序聘用本地低收入婦女及庇護工場項鍊是本地盲人工廠人手製而成。 Midoti的收入有一成會捐到不同非牟利機構，如無國界醫生等組織。
The Founder of MIDOTI, Sharon5, an Advertising Professional turned Fashion Accessory Designer. Her brand mission aims to link up meaningful dots of inspiration, story & happening around us in the city as well as in the world. The brand name MIDOTI came from her own made-up phrase “my-dot-of-inspiration”.
Sharon5 comes from a dynamic background in 4A ad agency, art & design industry. Equipped with Overseas study training at Royal Melbourne Institute Technology University (RMIT) and accomplished her master degree major in Innovation and Design Management at The Hong Kong Polytechnic University.
Sharon5 has debuted her own brand and her 1st collection Riv-flow in 2014 which answered the unmatched needs for the brides & bridesmaids. Differentiated from the mainstream MIDOTI Team deploys a unique mix of rare materials, like upcycled vintage fabrics & special handcraft techniques into their fashion accessory products.
In the same year Sharon5 is being invited to place her products via the renowned sales platforms at PMQ & K11. In parallel, her design company also enrolled in Design Incubation Programme supported by Hong Kong Design Centre.